Press Releases     March 30, 2009     PRUDENTIAL COMMUNITY REALTY REAL ESTATE ASSOCIATES RECEIVE PRESTIGIOUS AWARDS FROM PRUDENTIAL REAL ESTATE & RELOCATION               (Madison/Sun Prairie) ¾ LeRoy Abplanalp of Prudential Community Realty has been named to the prestigious Honor Society for 2008 by Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. [NYSE:PRU] company. The award recognizes residential sales professionals who exemplified great performance in closed residential GCI, commercial GCI or closed 25 residential units for the year.     Ryan Esser of Prudential Community Realty has been named to prestigious Leading Edge Society for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 35 residential units for the year.     David Baehr/Baehr Inc. of Prudential Community Realty has been named to prestigious President’s Circle for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 50 residential units for the year.   Kathy Walch of Prudential Community Realty has been named to prestigious Chairman’s Circle-Gold for 2008. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI or closed 70 residential units for the year.         September 21, 2008 Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2008 Home Seller StudySM, Prudential Community Realty Announces     (Madison/Sun Prairie, WI – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Community Realty announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Seller StudySM. The inaugural study measures customer satisfaction of home sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: agent (43%); marketing (38%); office (12%); and services (7%). Among home sellers, Prudential Real Estate achieved the highest score earned of 793 on a 1,000-point scale – and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors. “We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals, said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right -- along with providing exceptional, attentive service.” The professionals at Prudential Community Realty are dedicated to exceeding the expectations of our clients, explained Trish Baehr-Schaefer broker/owner, Prudential Community Realty.  “In this current challenging market, our clients deserve all the expertise and market knowledge that is available – and by leveraging Prudential’s brand strength, its wide array of product and service offerings combined with our superior Internet marketing programs, we provide sellers the increased exposure they need now more than ever.”  The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home. In addition, among sellers, online methods are the most important aspect of marketing.   However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers. According to J.D. Power and Associates, although the Internet provides home buyers and sellers with the ability to perform some essential tasks – such as listing a home for sale or researching a neighborhood in which to purchase a home – it still does not replace the importance of a great sales professional. Particularly in an uncertain real estate market, professional advice from Realtors can be critically valuable to buyers and sellers. The knowledge and expertise provided by experienced sales professionals is an important benefit of using a full-service real estate company.   The study also finds that the average time a respondent’s home remained on the market was slightly more than six months, although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time – approximately five and a half months, on average.   Satisfaction averages 794 among those customers whose homes sold within five months or less, but declines considerably to an average of 730 among customers whose homes took seven months or longer to sell, the study showed. A real estate company that provides sales professionals who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that clients’ homes remain on the market – which can save the seller money, inconvenience and anxiety.   Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 28 percent used the Internet, 23 percent used a sales professional they had used previously and 11 percent used a printed real estate guide.     The study also reports that home buyers were shown an average of 13 homes before they made a purchase. Home sellers reported that, on average, their home was shown 11 times, and about five open houses were conducted before a sale occurred. The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.   Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.   July 22, 2008 Heather Jarden and Trish Baehr Schaefer of Prudential Community Realty, have both recently completed the requirements necessary to obtain the "Wisconsin Registered Auctioneer" License.  "Real estate auctions continue to be one of the fastest growing sectors of the overall auction market, generating $58.4 billion in 2007 according to the National Auctioneers Association. These figures are especially impressive given the slowing housing market last year, says Trish Baehr Schaefer, co-owner of Prudential Community Realty. "Across the country, real estate professionals are increasingly turning to the auction as a winning marketing tool. Auctions are designed to "fast-track" the dynamics of the real estate market by picking a date and prompting a sale, according to Baehr-Schaefer.   June 26, 2008 Prudential Real Estate today fed more than 140,000 listings to popular real estate and search sites Cyberhomes.com, Google Base and Oodle. Through Cyberhomes, these same listings will also appear on AOL.com. Affiliates' listings already display on FrontDoor.com, Propsmart.com, Trulia.com, Yahoo! Real Estate and Zillow.com. (click here to read more)   May 29, 2008 Prudential Real Estate is systematically integrating the many alliances, services and resources designated for our interactive Inline Media Strategy. This includes the massive data feeds of our for-sale property listings to the Web sites of several new alliances.   As of today, our network listings are now displaying on Zillow.com. (click here to read more)   March 22, 2008 David Baehr, Baehr Inc, of Prudential Community Realty Receives PREA 100 Award     Madison/Sun Prairie, WI -- David Baehr, Baehr Inc of Prudential Community Realty  has been award the PREA 100 Award by Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company. The award goes to the top 100 sales professionals or teams who have achieved the highest residential GCI or closed residential units in 2007.     David Baehr, Baehr Inc, of Prudential Community Realty Receives Chairman’s Circle-Platinum Award   Madison/Sun Prairie, WI -- David Baehr, Baehr Inc, of Prudential Community Realty has been named to Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, Chairman’s Circle-Platinum Award for 2007. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 100 residential units for the year.     Kathy Walch, Sue Hurd & Marilyn Kneeboneof Prudential Community Realty Named to Prudential Real Estate’s Leading Edge Society   Madison/Sun Prairie-- Kathy Walch, Sue Hurd & Marilyn Kneebone of Prudential Community Realty have been named to the Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, prestigious Leading Edge Society for 2007. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 35 residential units for the year.     Heather Jarden, Ryan Esser, Steve Gilbertson, & Mark Mauersberger of Prudential Community Realty Named to Prudential Real Estate’s Honor Society   Madison/Sun Prairie -- Heather Jarden, Ryan Esser, Steve Gilbertson, & Mark Mauersberger of Prudential Community Realty has been named to Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, prestigious Honor Society for 2007. The award recognizes residential sales professionals who exemplified great sales measures in closed residential GCI, commercial GCI or closed 25 residential units for the year